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The website fantabulousholidays.com states the following, "The frustration leads to the eureka moment and we finally decided to help humans and especially couples to enjoy their travel or honeymoon rather than spending most of their time on stupid IVRs or chat bots to sort their logistic issues." We viewed that the website also stated " We know that the technology is really amazing and helpful in many cases and especially with the Aritficial intelligence and greek stuff but sometimes it really messes up the situation." It also said " It could mean worse if you happen to be the one of those messed up cases." The header had fantabulous holidays as the highest ranking search term. This keyword is followed by adventure tours, eco tours, and leisure holidays which isn't as urgent as fantabulous holidays. The other words they used was holiday in india. holiday outside india is included but will not be understood by search engines.